To celebrate the release of Practical Magic 2 this September 2026, Jessica de Lotz has designed a new licensed collection of charms and pendants, based upon the elements of sisterhood, community and support from the original cult classic 1998 film Practical Magic, inspired by an antique chatelaine given to her by her Godmother.
Our hand-stamped seals echo elements from the film; blood, love, botanicals, spells and shenanigans. Each piece has hidden details and symbolic meaning ready for you to discover...
Holding hands is hugely symbolic in the film, as well as already being the central brand motif for Jessica de Lotz Jewellery, and reinforces that we are stronger together.
"I inherited a beautiful antique chatelain from my 'fairy' Godmother several years ago and I’ve always wanted to develop a necklace where a customer could carry more than one charm and adapt as they liked. Practical Magic, which centres on the themes of sisterhood, community and magic gave me the inspiration to finally design one!" – Jessica de Lotz
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