To celebrate the release of Practical Magic 2, in cinemas from September 11th, Jessica De Lotz has designed a new licensed collection, based on the original 1998 film. Invoking the themes of sisterhood, community and nature from the cult classic Practical Magic, the collection is inspired by an antique chatelaine gifted by Jessica’s Godmother.
Our hand-stamped seals echo elements from the film; blood, love, botanicals, spells and shenanigans. Each piece has hidden details and symbolic meaning ready for you to discover...
Holding hands is hugely symbolic in the film, as well as already being the central brand motif for Jessica de Lotz Jewellery, and reinforces that we are stronger together.
"I inherited a beautiful antique chatelain from my 'fairy' Godmother several years ago and I’ve always wanted to develop a necklace where a customer could carry more than one charm and adapt as they liked. Practical Magic, which centres on the themes of sisterhood, community and magic gave me the inspiration to finally design one!" – Jessica de Lotz
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